CommTech

Market relevance:
The communications function is in a race to catch up with marketing, finance, and other business functions that have been data-driven for some time. CommTech is a new approach that describes a data-driven stakeholder journey similar to the customer journey in marketing. The focus is on the specific individual rather than the target group.  

Expertise:
As the initiator and head of the CommTech working group, which brings together more than 450 digital-savvy PR practitioners, I deal with all facets of the digitalization of communication - as I did previously at Microsoft. AG CommTech works in initiatives and interest groups, regularly publishes white papers, offers webinars and organizes face-to-face events such as the CommTech Summit. More information can be found on the AG CommTech website.

Services:

• Impulse lecture: How does digital transformation succeed in PR?
• Holistic examination and creation of a gap analysis
• Conception of data-driven models
• Conception and implementation of "Digital Engagement Systems
• Guiding principles/Team Mission
• Structural and process organizations for data-driven communications functions;