CEO Positioning

Market relevance:
The CEO is the natural face and voice of the company. He/she needs a tailored portfolio of topics that pays off on business goals, authentic messaging across channels that optimally addresses internal and external audiences.

Expertise:
Positioning senior executives, especially CEOs has been one of my core tasks in all roles I have held in more than 35 years, but especially at Volkswagen, IBM and Microsoft. Among others, I had the privilege to position today's SAP Chief Human Resources Officer and COO, Sabine Bendiek, in her role as Microsoft Germany boss for five years and successfully turn her into a face of the industry.

Services:

• Weakness analysis /pointing out the potential for improvement
• Development of a CEO positioning plan (internal and external)
  
• Derivation of topics, definition of core messages, consulting on tonalities, channel selection and formats
  
• Monitoring of implementation, continuous feedback and fine-tuning
• Success measurement